Scope Marketing founder, Alexa Dodson.
Alexa grew up in the Bay of Islands riding horses, not knowing that the equestrian industry would become a core part of her career. After graduating High School Alexa turned down a scholarship to the University of Otago, instead choosing to follow her passion and take the opportunity to see more of the world.
After several years overseas experimenting with career paths, from training wild horses in America to working as a Scuba Diving instructor in East Africa, Alexa has returned home to develop her skills and focus on launching her own business, Scope Marketing.
With a background in marketing and brand development, combined with a passion to improve equestrian sport in New Zealand, Scope Marketing has been developed to help equestrians and their businesses improve through innovative and professional marketing. Built on the philosophy that good business will translate to an improved industry and more opportunity for our athletes, Alexa hopes to see more New Zealand riders achieve their goals.